THE COMPANY
CRAMER GMBH
Customer-orientated
Proficient and experienced
Innovative
Responsible
Made in Germany since 1972
Cramer Gmbh is a German mid-sized family owned and run enterprise. Since 1972 we have manufactured repair and care products for kitchen and bathroom. What once started with a Repair-Kit for ceramic and enamel surfaces which has been developed into a highly specialised assortment of state-of-the-art care and repair products. Today we are a global player and deliver our products to customers in more than 30 countries.
Our expertise is the cleaning, care and repair of sanitary surfaces. The products are amazingly simple and safe to handle for the end user and they provide a perfect result, every time.
For decades we have been a dependable partner for our customers. The basis for this are our qualified employees and the excellent production conditions here in Germany. As a modern enterprise it is indispensable to continuously enhance our products, processes and organisation to achieve our strategic goals. A healthy company growth may only be accomplished in a sound environment and a friendly society. We are committed to our responsibilities – by conviction and in our all interest.
OUR PASSION
QUALITY – MADE IN GERMANY
Our products feature simple and easy to understand instructions. We place high value in user-friendly and appealing packaging, easy measuring and customised packing units. All 400 ml sprays are equipped with a spray lock to avoid inadvertent spraying at the point of sale. Our cleaners do not contain heavily acidic or irritating substances. And of course all our packagings comply with legal labelling regulations.
In the manufacturing process of our repair sprays the colour matching is vital. The filler excels in easy processing and high durability. Our special cleaners are highly concentrated, effective and gentle at the same time. All these characteristics are crucial to furnish the customer with the perfect product.
The enhancement of our product range is an ongoing process. This also includes offering an eco-friendly and as such sustainable product preferably based on environmentally sound raw materials. We aim for a constantly updated assortment by continuously adapting recipes and packaging as well as actively researching new products. The constructive co-operation with customers and suppliers helps us to do this. Ongoing investments in our production facilities warrant a consistently high manufacturing quality.
THE CRAMER+ PACKAGE
FOR YOUR SUCCESS
In line with our product range we also offer an extensive marketing package and we support you with many sales aids:
PRINT MEDIA
With our product sheets your employees will receive important product information – in a compact and intelligible way. The Cramer Expert-Matrix facilitates the selection of the correct product taking into account the respective surface. Our flyer for the end consumers offers a short overview of the products and additionally includes a colour chart of available sanitary colours.
DIGITAL MEDIA
The website is clearly arranged and with the help of short films answers all questions regarding our products and the product range. Our mobile website, easily accessible via QR-code at the point of sale, also offers different application videos and explanations via smart phones.
Furthermore we support the trade with accompanying measures such as participation in trade fairs, press releases, newsletters and advertisements – gladly in cooperation with our customers!